GEMI [JEM-EE]
Our story
gemi was founded by Hau and Erin with a simple conviction: your hands deserve more. As two women balancing careers, motherhood, and daily life, they recognized how overlooked hand care was—even though our hands are the truest markers of time.
Inspired by the Korean word for “joy” and “fun,” gemi brings the science and innovation of K-beauty—long reserved for the face—into hand care, transforming it into a true beauty ritual. With luxuriously layered scents and beautifully considered design, gemi is redefining what hand care can be. And gemi is just getting started.
We look forward to sharing more as we expand into innovative hand care essentials, pioneering multi-step rituals that bring the beloved traditions of K-beauty to the hands. Every detail—from formula to fragrance to design—is carefully crafted by Hau and Erin to bring joy and beauty into the everyday.
Our story
gemi was founded by Hau and Erin with a simple conviction: your hands deserve more. As two women balancing careers, motherhood, and daily life, they recognized how overlooked hand care was—even though our hands are the truest markers of time.
Inspired by the Korean word for “joy” and “fun,” gemi brings the science and innovation of K-beauty—long reserved for the face—into hand care, transforming it into a true beauty ritual. With luxuriously layered scents and beautifully considered design, gemi is redefining what hand care can be. And gemi is just getting started.
We look forward to sharing more as we expand into innovative hand care essentials, pioneering multi-step rituals that bring the beloved traditions of K-beauty to the hands. Every detail—from formula to fragrance to design—is carefully crafted by Hau and Erin to bring joy and beauty into the everyday.
Our mission
gemi brings beloved K-beauty ingredients to hand care, creating beautifully designed essentials that make everyday self-care effortless and luxurious.
Our values
Purpose
We’re proudly female-founded, minority-owned, made in the USA, and infusing every creation with a sense of joie de vivre. Each formula is vegan, cruelty-free, and free of phthalates and sulfates, because how we care is just as important as what we create.
Intentional design
We design with purpose. Every curve, color, and detail is thoughtful—meant to fit seamlessly into real life while looking exquisite anywhere.
Performance without compromise
We take hand care as seriously as facial care, using high-performance facial skincare ingredients to keep your skin nourished, protected, and healthy.
Everyday luxury
We elevate simple routines into moments of luxury. Luxury isn’t reserved for special occasions—it’s found in the small, daily rituals.